If you happen to’re accountable for writing the following security message or selecting a security slogan in your firm’s security initiatives, you realize that you’ve a problem forward of you. In spite of everything, most security slogans develop into invisible and ineffective fairly rapidly.
Solely create a security message that’s a part of a office security marketing campaign the place folks obtain coaching to alter their behaviour. In any other case. placing a poster on the wall with a brand new slogan is as useful as placing a sticker in your automotive that claims “Child on board”. No-one can pay a lot consideration (or actually care!).
To make sure your security message is sticky, listed below are 5 essential suggestions:
1. Use constructive language – Keep away from making a slogan that focuses on behaviour that you don’t need. As a substitute, write a security message that conveys what you need folks to do. For instance a damaging slogan for peak security is “Do not fall for it”. Utilizing extra constructive language, a extra applicable model is “A harness is best than a hearse”. Whereas this might need damaging connotations, it nonetheless focuses on what you need the individual to do, fairly than the unsuitable behaviour.
2. Preserve it quick (and tweet) – On this age of Twitter, with the ability to write in 140 characters or much less lets you distill your message. It is the identical with writing a security message, simply try to encapsulate it in 12 phrases or much less.
3. Keep away from jargon – Make certain the sentence flows simply. Keep away from acronyms and phrases that not everybody will perceive (use the check: will my mum get this one?).
4. Include a shock – Widespread sense is the enemy of sticky security messages. When our mind’s guessing machine fails, it desires to work out why it was unable to guess. This shock grabs our consideration, in order that we could be ready sooner or later. By attempting to work out what went unsuitable, our mind is extra more likely to keep in mind the knowledge.
Here is an excellent instance (a private fave): Hug your youngsters at residence, however belt them within the automotive.
Slogans that include the apparent shall be ignored
Examples are: “Play it protected” and “Bear in mind, take care”. Yawn!
5. Play on phrases – A intelligent play on phrases helps to make your security message simply that little bit extra memorable. This will embody rhyming and repeating phrases in a distinct order. Including slightly little bit of enjoyable could make a severe topic extra approachable.
For instance:
Is best to lose one minute in life… than to lose life in a minute.
Know security, no harm. No security, know harm
Lifting’s a breeze once you bend on the knees
Upon getting created you security slogan and skilled folks on the brand new behaviour that’s required, recurrently remind employees of the protection message in toolbox conferences and e mail newsletters and so on. The extra folks steadily see it, the extra it can get remembered.
Listed below are some extra catchy slogans which are memorable:
Whereas on a ladder, by no means step again to admire your work
10 fingers, 10 toes 2 eyes 1 nostril… security counts
Knock out… accidents
Shortcuts minimize life quick
Preserve security in thoughts. It should save your behind.
A spill, a slip, a hospital journey
Security glasses: All in favor say “Eye!”
If you happen to mess up, ‘fess up
Behind the wheel, anger is one letter away from hazard.
Probability takers are accident makers
Housekeeping you skip might trigger a fall or slip.
It is simpler to ask a dumb query than it’s to repair a dumb mistake
Make it your mission, to not stay in unsafe situation.
Security is available in a can, I can, You possibly can, We could be protected.
Security matches like a glove; Attempt one on.
Security is a full time job – do not make it a component time apply
Security guidelines are your finest instruments.
Suppose sensible earlier than you begin.